Nigerian customer engagement startup Termii has raised US$3.65 million in funding to further its expansion efforts, particularly in Francophone Africa.

Founded by Emmanuel Gbolade and Tayo Awe in 2017, Termii helps businesses with their customer retention with affordable tools to personalise their messages across channels such as email, SMS, voice, and WhatsApp. 

The startup has built a library of messaging APIs that service providers can integrate into their mobile apps and web platforms to send out personalised notifications at scale to their customers across Africa.

Its latest round of funding was led by Fintech Collective and Ventures Platform, with participation from Launch Africa Ventures, Nama Ventures, Aidi Ventures, Ralicap Ventures, Now Venture Partners, Vastly Valuable Ventures, NOA Capital, Assembly Investors, Probability Ventures, Adamantium Fund, MyAsia VC, Uncovered Fund, Afropreneur Angel Group, and angel investors Aubrey Hruby and Eamon Jubbawy.

The funding will help Termii further its expansion efforts, particularly in Francophone Africa with a focus on Ivory Coast. The startup will also be expanding its suite of solutions, primarily through its mobile app solution “TermiiGo”, Africa’s first cross-company mobile virtual solution.

Available in multiple African countries and comparable to Google’s Voice and Authenticator, TermiiGo includes features like direct-to-mobile notifications, rich SMS messaging, and time-based OTPs, as well as affordable local and international calling for enterprise businesses. 

“This funding is a significant milestone for Termii and a testament to the incredible work we have been doing to transform customer engagement in Africa. We are thrilled to have the support of such esteemed investors who share our vision of empowering businesses to easily engage and support their customers anywhere in Africa,” said Gbolade.